So much thought goes into tour branding; the colors, the tone, the brand mission, the images, the story…however with most tours, all of that unique branding disappears once guests arrive on the actual tour and are alone with their guide. Prefer to listen & watch? This article has a video version.
In all the work I’ve done, one of my absolute favorite things is creating guide conferences. If you’ve never been to one, that’s because they’re rare outside of the few offered by various tour guide associations. Check out the Guide Week site. (And use TRIPKINETICS for $10 off) Guide Week
Everyone gets a bad review now and then. Even the most amazing, most perfect guides. Prefer to listen & watch? This article has a video version. Video please There are the frustrating 3-star reviews; “The guide was amazing and I loved all the stops BUT, I just wasn’t really interested
To be clear, the challenges that female tour guides face are not exclusive to women. Nor do all females feel incapable of navigating them successfully. Prefer to listen & watch? This article has a video version. Video please However, in many cultures there is often added pressure for
Surprisingly few companies do regular team evaluations (hopping on a tour, watching their guides, then going over the results with the them afterward). Prefer to listen & watch? This article has a video version. Video please And I get why. It takes time and resources to properly run team
Throughout my career, I've been on a lot of tours, and the majority of those tours' quality was average. Prefer to listen & watch? This article has a video version. Video please That's not to say that most tours are bad. Those tours' quality is totally acceptable in
Often, the biggest stressors for guides are around conflict and confrontation: unhappy customers, belligerent locals, an annoyed vendor, etc... Prefer to listen & watch? This article has a video version. Video please These are situations that, thankfully, don't come up too often for the average guide but perhaps because
In this article for Tourpreneur I give tips on how to better communicate with your tour guide team. Which, done properly, can result in better tours, and a more loyal team. For further reading, here are 10, easy to execute ideas for engaging your tour guide team. See the original article
In my experience, it's rare to find a diverse team of tour guides. Prefer to listen & watch? This article has a video version. Video please There are a lot of reasons for this, which vary from region to region. To oversimplify it, it comes down to who
Many tour operators still feel pressure to add a virtual tour to their line-up. Prefer to listen & watch? This article has a video version. Video please Some see it way to generate extra income temporarily but others are open to a virtual tour being a permanent part of