One of my favorite formulas from Sam H Ham’s ‘Interpretation’ is his TORE Model which says that, in order to be effectively communicated, a tour must;
- have a Theme
- be Organized
- be Relevant
- be Entertaining
The beauty in this is that you don’t have to leave your tour up to chance (great weather, a group that gets along well, the information and questions just flow…). You have control to consistently get your guests engaged in your tour material.
In this article, I’ll define what exactly a tour theme is, how to craft one and how to add it into your tour.