2. Draw comparisons.
History repeats itself. Often.
By pointing out when it’s repeating, you can help guests make the connection between something that seems far in the past and something that’s a hot topic today.
For example, there are many tours in New York City and Los Angeles talking about immigration history. People enjoy hearing the stories of their ancestors, working hard to make a new life in a new world. But to really make the connection, a guide on one of these tours could point out that new immigrants come into the US every day, with the same big dreams.*
You don’t need to go into it further than that, but planting that small seed of connection can make what seems like an archaic moment in history VERY current.
Bonus points if you can make a modern-day comparison to your guests’ home country and culture. The more relevant to their daily lives, the more likely they are to connect with and remember the content.
*Yes, this brings you into the tricky area of politics. But if you’re worried about talking politics on tour, read this.