Some see it way to generate extra income temporarily but others are open to a virtual tour being a permanent part of their product line. I am a HUGE fan of this.
Travel is (was?) very exclusive.
A traveler must have the privilege of time, money, and access (I’ve always found it naive of Americans to complain about a ‘difficult’ Visa process when there are passports that have a limited amount of places they can travel to at all…).
Furthermore, we, the travel industry, society, have perpetuated an image of a ‘travel’ as ‘exotic’ and fare-off destinations exclusively (picture a tall, thin blond in a red flowy dress at a lush resort in Morocco…).
What about local travel?
I can give you the location of a food court in Flushing, Queens (the ‘non-touristy Chinatown’ of NYC) that will basically bring you to Taipei between the food options and demographic of shoppers.
Yes, adding a virtual tour to your line-up is a great way to engage your customers and throw a bit of money towards your out-of-work guides…
But Virtual Tours are also one step closer to making travel more accessible, giving more people the opportunity to become ‘travelers’.
So let’s make an effort to make them not just a Pandemic Plan, but amazing experiences that can expand your product offerings and your market.
In this article, I’m going to go cover the two things you need to consider before creating your virtual tour.